Banking for the New Generation

How Businesses Should Think about Gen Z and Money

The days of legacy financial institutions are numbered, or at least if they continue to innovate and brand themselves at their current pace. By 2026, there will be 82 million consumers that identify with the generation born between 1996 and 2010. This creative, technologically savvy, and highly educated cohort of consumers are demanding change in the financial world. How do I know? Because I’m one of them.

Now that I’ve revealed myself, let’s switch from “them” to “we”. As a generation, we’ve grown up…